JSW, a leading conglomerate In India, launched a new brand in the paints category in 2019. JSW Paints was launched to add colour to their consumer's life with the thought of “Think Beautiful”.

The task was to provide an effective brand identity and packaging that will stand apart from its competitors. From the classic fan decks to the shade cards, the aim was to break out from the clutter of a category that is highly saturated. through design. Apart from the innovative rectangular packaging that was accompanied by a distinctive and vibrant colour palette and label design, the design language for the colour tools like the Monographs, had to be created. The Monographs aimed to provide colour options based on themes and colour theories and were uniquely divided into sets that will be catered throughout the year as per season and Will directly solve the consumer's need to select the colours.