MTV launched the World's Largest Bollywood Music Festival, MTV Bollyland, where Bollywood meets EDM. The fest featured some of the biggest names in the Bollywood music industry who performed live to the beats of India's renowned DJs.

To create a visual identity and communication that focused on the vibe of the fest. Since the festival brings together the best of Bollywood beats and the high energy of EDM, the design language brings together a fusion and mixture of pop art and vibrant shades to visually communicate what the festival stands for. The design was conceptualized to bring out the technicolour feel of EDM merged with the jazziness of Bollywood, through a complete visual campaign.