Sentida - Bath and body works | 2015
Design Agency: Marching Ants Advertising
Task: Visual Identity and packaging Design
Category: Branding
Sentida Bath & Body Works is a beauty and skincare brand that offers a wide range of body soaps and polishes made from natural ingredients.
The visual design is designed with the mission to communicate its quality and organic characteristics without losing its simplicity and elegance. The design language takes inspiration from the brand's philosophy of using natural ingredients in its products by using a minimalistic typographic approach complete with earthy colours. A gentle typeface against a soothing beige background allows the logo to stand out over everything else. Using earthy tones as the base, the colour palette constitutes off-white, brown and beige to represent the naturalness and the organic value of the brand