TravelXp is one of India's leading HD Travel channels committed to showcasing and producing cutting-edge travel-related content, widely available in several languages, for discerning and avid travellers across the globe. Their focus is to produce content that will give their audience an unforgettable viewing experience and unmatched quality in travel content.

The task was to create a visual language that will represent its international standing and appeal while still being simple yet classy. By getting rid of its loud multi-coloured logo, a complete white logo with a bold sans serif typeface was introduced as white signifies the convergence of wavelengths of different colours and to ease the viewer's association with the brand. Using this logic, each colour will also signify the different genres that the channel will cover through its content - Food, Travel, Nature, Heritage, Destination and Lifestyle.

Throughout the branding, each genre will be represented through its respective colour.