When it comes to movie posters, the typography is one of the most important elements. The right typography can play a vital role in increasing the appeal of a movie by effectively communicating its key messages to its audience. For example, in order to appeal to the multilingual Indian market, it was important to promote the movies that offered dubs in various Indian languages in the right way. The objective was to create multilingual typography of movie titles that were originally in English into Hindi, Tamil and Telugu.