Marico, a conglomerate known for its trusted and wide range of products in haircare, launched True Roots in 2018. Described as a botanical hair tonic, True Roots is a revolutionary solution that will put a stop to new grey hair from the roots.

The task was to provide a simple, clean and minimal design language for the launch of the new product in the market and come up with an effective eye-catching design language that will stand apart from its competitors. The colour palette primarily consists of greens and whites which draws inspiration from the nature that the product represents. As the brand campaign is covering print, outdoor, digital and e-commerce websites with the same design language for design continuity and brand impact, a design language had to be developed which will be easy to adapt to all platforms and media.