Travelxp.com | 2014
Design Agency: PFB Worldwide
Task: UI elements and iOS app Design
Category: UI design
travelxp.com is an online travel portal by TravelXP HD that understands and satisfies the 360-degree travel needs of its valued customers by giving them an unforgettable digital experience through its website Travelxp.com provides tailor-made services, to make travel a glamorous affair for its audience.
The task was to provide an easy yet memorable user experience for the audience and make sure that surfing the website would be a seamless experience for the user, everything from browsing to the payment gateway and various other sections in the portal. Redesigning a simple user interface and reducing the functional complexity was the key focus while creating the design. To further make the website more user-friendly, the sections are deliberately and carefully segregated with the use of colours. The graphic style and colour palette are strictly maintained
to flat colours. User experience is kept to a minimum while retaining the essential steps to avoid confusion or to make the complete task much less tedious for their users.